Case Study: Building Community Connections Through EV Charging

In a bustling town in New York, a leading car dealership has embraced the electric vehicle (EV) revolution by installing EV charging infrastructure at their dealership. This strategic move has not only positioned the dealership as a forward-thinking business but has also fostered stronger connections with the local community and beyond.

Attracting EV Drivers and Promoting Sustainability

The dealer operator and general manager explained the motivation behind their decision to install EV charging stations: “We wanted to fully invest in EVs for our community, so we needed to have the infrastructure to support everybody in the region who would like to drive an EV.” By offering public charging facilities, the dealership has become a destination for EV drivers from western New York and even across the Niagara River in Canada. This commitment to sustainability has resonated with the local community, attracting environmentally conscious consumers and positioning the dealership as a leader in promoting eco-friendly transportation solutions.

Future-Proofing the Business

The dealership’s investment in EV charging infrastructure has also future-proofed their business, ensuring they are prepared to receive and sell the latest EV models. As the demand for electric vehicles continues to grow, the dealership has positioned itself as a go-to destination for customers seeking cutting-edge EV technology and charging capabilities.

Educating the Community

Beyond providing charging facilities, the dealership has taken on the role of educating the community about EVs and EV charging. According to a recent survey by Plug In America, only 15% of EV owners rated their dealership salesperson as having “very high” EV knowledge. The dealership is helping to bridge this gap by sharing its expertise with customers and community members, fostering a deeper understanding of the benefits and practicalities of electric mobility.

Seamless Integration with Industry-Leading Solutions

The dealership’s partnership with a major EV charging provider has been instrumental in its successful EV charging implementation. The general manager praised the seamless experience, stating, “Working with the provider has been easy. The team was very supportive throughout the entire process, helping us get our chargers connected to the network and configured for our dealership.” The comprehensive solution, combined with industry expertise, has enabled the dealership to offer a reliable and user-friendly charging experience to their customers and visitors.

Conclusion

This case study demonstrates how the installation of EV charging stations can benefit businesses beyond just attracting customers. By embracing electric mobility and partnering with industry leaders, the dealership has strengthened its connections with the local community, positioned itself as a sustainable and forward-thinking business, and equipped itself to meet the evolving needs of the EV market. Their commitment to education and customer service has further solidified their role as a trusted resource for EV adoption in the region.